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Pushing The Limits

Our Story

Moxie started as a solution to a problem: the need for optimal brain and body performance. Beyond being a supplement, Moxie is a lifestyle for those dedicated to personal improvement in all its forms.

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I created Moxie out of necessity – nothing on the market met my needs. With this becoming a part of my daily routine there was no compromising – there had to be real tangible results.

Ben Feinson, Founder of Moxie

Photo of founder Ben Feinson drinking Moxie at the gym

Our origins began on the mats of a Jiu-Jitsu studio in Los Angeles

Recognized as a form of human chess, Jiu-Jitsu demands engagement from both the body and the mind. This led Ben into extensive research about how he could not only perform better in the gym but other aspects of life that also require commitment, strategic thinking and adaptability.

Despite the many options available, a common trend emerged – existing supplements primarily targeted either the body or the mind, but not both.

We set out with a mission to optimize mental & physical performance for anyone in a way that was convenient and impactful.

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Why Moxie?

Push For More, Everyday

With a strong focus on simple yet powerful ingredients, we are driven to contact the essence in every sportsman by activating the human potential that is uniquely each our own. With a well balanced mind and body, we are the limit we define for ourselves.

Our Commitment

Moxie is committed to developing products with transparency, scientific rigor, and safety. Our products are clean, safe, backed by research, and manufactured under the most rigorous testing and quality standards in FDA-certified facilities.

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